If you’re considering paid advertising to grow your business, chances are you’ve asked: How much does Google Ads cost? or Is Google Ads better than SEO? The truth is, Google Ads can be incredibly effective — but only when you understand how pricing works and how to optimise your campaigns for better ROI.
In this guide, we’ll break down what you can expect to spend on Google Ads per month, whether it’s right for your business, and how to get expert help with Google Ads optimisation.
How Much Does a Google Ad Cost?
The cost of a Google ad is based on a pay-per-click (PPC) model. This means you pay every time someone clicks your ad. The actual cost-per-click (CPC) depends on factors like:
- Your industry (competitive sectors like insurance or legal are costlier)
- Keyword competitiveness
- Target location
- Ad quality score
- Bidding strategy
On average, Google Ads cost between $1 to $5 per click for most industries. Highly competitive keywords can go above $20 per click.
How Much Does a Google Ad Cost Per Month?
There’s no minimum spend requirement for Google Ads, making it flexible for businesses of all sizes. Here’s a rough breakdown:
| Business Type | Monthly Google Ads Budget |
| Local Service Business | $200 – $1,000 |
| Small E-commerce Store | $500 – $2,000 |
| Growing Startups | $2,000 – $10,000+ |
Note: These are average figures. Your Google Ads cost per month will depend on your goals, audience size, and campaign structure.
Is Google Ads Better Than SEO?
This is a common question: Is Google Ads better than SEO? The answer depends on your goals and timeline.
| Google Ads | SEO |
| Instant visibility | Long-term traffic growth |
| You pay for clicks | Organic traffic is free |
| Great for quick leads & sales | Ideal for brand authority |
Best approach? Use both. Google Ads gets fast results, while SEO builds lasting visibility. When combined with proper strategy, they amplify each other.
Why Google Ads Optimisation Matters
Running ads without optimisation is like driving without a map — you’ll burn money without results. Google Ads optimisation includes:
- Targeting the right audience
- Selecting high-converting keywords
- Improving ad copy & landing pages
- Adjusting bids based on performance
Partnering with a Google Ads expert ensures your budget is spent wisely and your ads convert efficiently.
Need Help with Google Ads?
Whether you’re wondering how much to budget, struggling to get conversions, or just getting started, Reu Ads can help. As a trusted Google Ads service provider, we deliver:
- Custom Google Ads strategies
- Campaign setup and optimisation
- Monthly performance reports
- Conversion tracking
Get the most out of every dirham you spend. Work with our Google Ads experts today and watch your leads and sales grow!
