In recent times, ever since online learning has become the norm, there has also been an influx in online courses, whether for learning new things to keep an active body and mind or to get professional certification that adds value to your resume. However, there remains a lot of confusion about how to go about maximizing the potential such online courses have to offer, both from the point of view of teachers and learners. The answer lies in optimizing the platform in itself.
How to make a good course platform?
Appealing to customers is the main objective of most websites, and for online course platforms, those tips have to be adjusted to consider the major characteristics of their demographic. Here are 4 pointers to achieving this goal;
Multiple device usabilities:
Being accessible on a variety of devices is a prerequisite for platforms to create and sell online courses/online course builder. This is because students and future job seekers do not belong to any one faction of just mobile or PC users. Rather, there is a mix of both, which should be recognized by those course platforms looking to maximize their audience reach.
It is important to also keep in mind that most individuals are more comfortable with platforms they can access through multiple devices of their choice, as this opens up the possibility of keeping up with online courses anytime and anywhere.
Intuitive user interface:
With the advent of online certification, students looking for virtual courses can be of any age and background. One cannot assume their prior understanding of internet applications or their ability to interact in a language that isn’t their mother tongue.
A good platform to sell courses online/ platform that helps you sell online courses from your own website factors in this variable and makes their interface user-friendly. This can entail having icons that are easy to understand despite language barriers. You can also include a help desk that is active through the majority of the day and can help answer the queries students have.
Be upfront with information:
For every legitimate platform to sell courses online, there are almost double that provide certificates that aren’t useful. At the end of the day, students applying for online certification are those who want to add a particular skill to their resume or want to genuinely enhance their knowledge of a niche topic.
To make your platform a viable option for such individuals it is important to offer as much information as possible regarding the details of the course, payment structure, certification board, and applicability in certain job markets. The knowledge of a definite payoff makes people more eager to invest their money, time, and effort into the course.
Have an effective course structure:
Online courses from some of the best educational institutions are often hailed for their short course times and their overall applicability in the real world. To stay on that level requires careful course structure planning and the option for revision based on student response.
What courses are trending?
Apart from all of the above, one of the most important factors seen in the best platforms to create and sell online courses is their wide range of courses offered in subjects ranging from those with great applicability in the job market to those which build upon hobbies and household skills. Given below are a few of the most trending topics which can thus be offered:
For professionals-
- Project management
- Machine learning and AI
- Cloud computing
- SEO and digital marketing
- Python Programming
- R and data analysis
- Sound engineering
The above courses are in great demand not only on a domestic but also on an international scale. This is mostly because there is a gap in the market for competent candidates who offer such skills.
For hobbies and skill-building-
- Photography and video editing
- Foreign language
- Budget graphic design
- Interior design
- Online shares trading
- Fitness and nutrition
- Cooking and baking
Learning a new activity is always good, especially for those who spend a majority of their time inside the house. This is because each topic given above offers its community and provides an opportunity to make new connections.
Making the most of the resources we have been given is a decision every rational human being should make. For those looking to create an effective platform for online courses, optimizing your production value is easy if you choose to optimize your clients’ needs as well.
