Creating a successful healthcare SEO strategy is challenging enough, but it can be even more challenging if you don’t understand the factors that affect your success. The right approach to SEO can help boost the marketing for plastic surgeons, your hospital, clinic, medical practice, or other healthcare organization to the top of Google searches for your keywords. However, not every hospital is created equal when it comes to search engine optimization (SEO). Different factors have a big impact on whether or why a specific strategy is successful.
Let’s explore some of those elements so you can get started on the right track with your own healthcare SEO strategy.
Content Is King
Search engine algorithms are constantly changing, and Google’s quality guidelines can change at any time. As a result, what worked for one SEO campaign may not work for the next. The top factor that affects SEO success is the quality of your content, which is why you should make all your efforts on optimizing and improving your content. The more keywords you target, the more you need to focus on your content. You don’t want to be spamming your audience with irrelevant content. Instead, you want to focus on providing quality information that addresses your audience’s pain points and questions.
You also want to make sure you’re producing content that has value for your readers. If you’re just posting about your hospital’s latest update, you’re not doing your audience any favors. Furthermore, you want to make sure your content is not only useful but entertaining as well. The best way to do this is to use a mix of facts, statistics, case studies, real-world examples, and research to inform your content. The more keywords you target, the more you need to focus on your content. You don’t want to be spamming your audience with irrelevant content. Instead, you want to focus on providing quality information that addresses their pain points and questions.
Mobile Is King, Too
If you haven’t considered how you can optimize your website for mobile searches, you’re missing out. Smartphone users are expected to surpass desktop users as the most common device to access the internet. With this shift in how people access the internet, it follows that optimizing your website for mobile devices is now an essential part of your SEO strategy. This is especially true if you want to target the mobile searches that are increasingly important to Google. You want to make sure that the content on your website is optimized for mobile devices. This includes having a responsive design so that your content is readable on phones, tablets, and other mobile devices. You also want to make sure that your website loads quickly. A slower website experience is often a dealbreaker for potential visitors and customers. This includes loading quickly across all major mobile networks, including 3G, 4G, and LTE.
Research, Research, and More Research!
While many of the factors that affect your healthcare SEO success will come naturally as you begin your SEO campaign, you’ll want to make sure you’re also taking the time to do some research. Not only will this help you to understand the factors that affect your success, but you’ll also be able to find examples of other hospitals with similar success to your own. There are many ways to research the factors that affect your healthcare SEO success. You can look at past hospital copy and content strategies, pay close attention to your customer feedback and reviews and look at how your competitors are doing with their SEO strategies.
Local SEO Is Important, Too
Although many of the factors that affect your healthcare SEO success will come naturally as you begin your SEO strategy, you’ll want to make sure you’re also taking the time to do some research. Not only will this help to put you on the right track, but you’ll also be able to find examples of other hospitals with similar success to your own.
There are many ways to research the factors that affect your success. You can look at past hospital SEO strategies, pay close attention to your customer feedback and reviews and look at how your competitors are doing with their SEO strategies. Local SEO is also an important part of any SEO strategy, you might want to ask for assistance from your local healthcare SEO analyst for it to work better. With the shift to mobile searches and the increased importance of mobile-friendly websites, you want to make sure that your website is easy to access and readable on both desktop and mobile devices.
Ask For Reviews And Earn Them Too
The best way to tackle this is to make it a major focus of your SEO strategy from the very start. Make it a priority to make sure that your content is high quality and that it covers topics and pain points that your patients will be happy to see addressed. You’ll also want to make it a priority to ask your patients for reviews and feedback. There are many ways to earn reviews and ratings, including through hospitals asking for reviews on websites like Google My Business. You can also ask your patients for feedback through email, surveys, or in-person communication. Not only will patient reviews help to improve your SEO, but they’ll also give you a way to connect with your patients one-on-one. When patients feel connected to their healthcare provider, they’re more likely to follow through with recommended treatment plans.
Bottom Line
The top factor that affects search engine optimization (SEO) success is the quality of your content. The more keywords you target, the more you need to focus on your content. You don’t want to be spamming your audience with irrelevant content. Instead, you want to focus on providing quality information that addresses their pain points and questions. You’ll also want to make sure that your website is mobile-friendly and optimized for mobile devices. These are important factors that affect the success of your SEO strategy. With these factors in mind, you can get started on the right track with your healthcare SEO campaign.
